Sponsored infographic

During the ongoing yearly campaign for our customer Beneo, our agency worked closely with North American publisher BNP Media to successfully deliver a highly innovative rich-media content format for Beneo’s target audience.  

The sponsored article comes to the reader as an infographic slide-show integrated inside a webpage.  The reader has full control over the consumption of the article by simple scroll and click, offering a truly refreshing user-experience.

The team at BNP Media did a fantastic job compiling the infographic article and delivering it to a qualified selection of readers from their subscriber database.

The technology behind this format provides a clear insight into the exposure obtained for the article, all the way through its entire conversion funnel.  

Beneo's marketing team received an extensive report from the activity generated by readers, allowing them to notch up another undisputable win for their marketing communications strategy.

Click below to view the sponsored infographic article in its original format